How To Get Approved To Sell NIKE On Amazon | 2025
author
Feras Al-Musa
published
March 13, 2025
Want to learn how to get approved to sell Nike on Amazon?
Last night when I tucked My son in bed, he looked at me and asked, “Dad, why do you have so many Nike shoes if you never wear them?”
I laughed because it really was a good question. To him, it probably looked like I was secretly stocking up sneakers for myself. I explained, “I don’t wear them because I’m actually selling them online.”
He paused, then asked, genuinely curious, “Do you own Nike?”
I smiled and said, “Nope! I just buy the shoes at the outlets for less money, then resell them on Amazon for a profit.”
As I explained this simple process to my son, I realized how much things have changed. Back when I first started retail arbitrage in 2014, selling Nike shoes on Amazon was easy. I remember nervously scanning shoes in the outlets, feeling a rush every time a profitable pair showed up. Nike was a fantastic brand to start with—popular, reliable, and incredibly profitable.
But as Amazon started to add more and more brand restrictions, selling Nike became challenging, especially for beginners. Today, getting ungated to sell Nike feels almost impossible for many sellers.
If you’re reading this, you’ve probably felt that frustration firsthand. You want to know how you can finally break through those barriers and start selling Nike products again.
And that’s exactly why I’m here. In this guide, I’ll share everything you need to get ungated and approved, so you can confidently start selling Nike shoes, clothing, socks, and athletic gear on Amazon once again.
Ready? Let’s dive in.
How To Know If You Are Restricted From Selling Nike On Amazon?
Luckily, it’s pretty straightforward to check if Amazon has restricted you from selling Nike products. You’ll want to confirm your status first—this way, you’ll know exactly where you stand and what steps you need to take next.
Once you know for sure that you’re restricted from selling Nike, you can then focus your efforts on getting approval to unlock this popular brand.
Here are two quick ways to check if you’re currently gated or blocked from selling Nike on Amazon (and these methods will also work for any other brand or product category you’re curious about):
Check Nike Restrictions Using The Amazon Seller App
The first method to quickly check if you’re restricted from selling Nike is by using the Amazon Seller App. It’s fast and easy:
- Open your Amazon Seller App on your phone.
- Search for a Nike-branded product directly within the app, or scan a Nike product’s barcode.
- For example, try entering this ASIN into your app: B0CD3YR19S (these are Nike shoes).
If you’re restricted, the app will clearly display a notice saying something like “Requires Approval” or “Restricted”. This means you can’t currently list Nike products, and you’ll need to get ungated before selling them.
On the other hand, if you don’t see any restriction messages, congratulations—you’re already approved to sell Nike products!
looking at the listing above when you search on the phone app, on the main search results page, you’ll notice a restriction on the main image indicated by the “Requires Approval” you can also see the section where it says “Selling Eligibility” with the yellow exclamation sign.
when you click List product it will take you to another page where it says this product is on the restricted category and you may not be able to list it. Previously they would allow you to request approval on the phone app but not anymore. instead. you would have to go to the seller central and request approval on the desktop.
This step is essential to confirm that the restriction specifically relates to the Nike brand, as Amazon has numerous brand and category restrictions. Ensuring you’re preparing to ungate the correct brand or category saves you time and effort.
If you encounter the notification shown below, it means you’re ready to start the approval process for selling Nike products on Amazon.
Check Brand Restrictions Using Seller central
moving to the desktop Seller central and taking the same listing you you can see the apply to sell button in the image above. The second method to check if you require approval to sell Nike products on Amazon is through your Seller Central account.To do this, first log in to your Seller Central account. Then, navigate to Inventory > Add a Product
For Nike Specifically, you can now see that you need ONE of the following items:
- At least 1 purchase invoice for products from a manufacturer or distributor
- 1 letter from Nike authorizing you to sell their products
It’s important to note here that you only need ONE of these things and not both.
The easiest route is going to be getting a purchase invoice from a distributor (need a verified distributor? Checkout this post
After you select that you have an invoice, you will see the rest of the requirements for submitting your invoice to Amazon.
How To Get Approved To Sell NIKE On Amazon
For Nike specifically, you’ll need to provide ONE of the following items:
At least one purchase invoice from a manufacturer or distributor.
A letter from Nike authorizing you to sell their products.
It’s crucial to understand you only need ONE of these, not both.
Typically, obtaining a purchase invoice from a distributor is the simpler option. If you need help finding a verified distributor, consider exploring my Premium Sports Brand Ungating Training.
When preparing your invoice, there are three key details you must pay close attention to for Amazon approval:
Current Invoice: The invoice must be recent.
Exact Match: Your name and address on the invoice must exactly match the details listed under the “Tax Entity” section in your Amazon Seller account.
Product Quantity: The invoice must show at least 10 units of the same Nike product. You cannot mix and match different Nike products to reach the 10-unit requirement.
Note that a retail receipt or a retail order confirmation—even directly from Nike—will NOT be accepted by Amazon for ungating. The invoice must come from an approved distributor (learn more about approved distributors and how to ungate Nike, along with 29 other premium sports brands, through This Course
Once you submit your invoice, Amazon typically responds within 2-3 business days.
After you’re approved (ungated), you’ll have access to sell the entire Nike brand range on Amazon, including shoes, apparel, accessories like sports bottles, backpacks, and more!
Need Help Knowing WHAT To Buy And From Where?
If you’re unsure about which distributor to order from or what products you should purchase to get ungated in Nike and other top sporting goods brands, we’ve got you covered!
We’ve compiled a comprehensive list of over 30 premium name brands, complete with matching products from Amazon-approved vendors.
Additionally, when you enroll in our training, you’ll receive a bonus list of over 40 sporting goods brands, complete with matching ASINs, allowing you to become automatically ungated and easily submit your Amazon application.
